Innovations in Technology: Acuvue Oasys with Transition Light Intelligence Technology By Linda Hardy, LDO-GA, CPOT, COA Every year there are new contact lenses that become available; spherical, torics, and multifocals. This gives practitioners many options to find the best fit and visual options for our patients. Recently, a new option has become available. These lenses are the first of their kind. Acuvue Oasys with Transition Light Technology. Learn More »

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Bicentric Grinding By Rebecca Soto, ABOC, NCLEC Bicentric grinding, also known as slab-off, is used to correct vertical imbalance. Typically, slab- off can be used to correct vertical imbalance over 1.5 diopters. Bicentric grinding means we are creating two optical centers on a lens. ‘Bi’ meaning two, and ‘centric’ meaning center. Learn More »

Branding from the OAA Newsletter By Linda Conlin, Pro to Pro Managing Editor What is branding? According to the Entrepreneur Small Business Encyclopedia, “your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.” Learn More »